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Technology

Artificial Intelligence in Affiliate Marketing

Artificial intelligence is playing a larger role in pretty much everything digital and is only expected to grow. It can streamline processes to make your marketing efforts more effective and so much more.

Chatbots and Affiliate Marketing

Chatbots are one such way that artificial intelligence is being used in the affiliate marketing industry. Chatbots can solve problems and direct users to specific affiliate links. For example, if a user is talking to the chatbot at your retail site about a dress of a particular color, your chatbot can figure out what the user wants and redirect the user to the proper product. Being able to present affiliate links is a particularly useful service chatbots can provide.

But that’s not all; chatbots can also be used to provide help and support to users in a way that feels personal and normal instead of stilted and machine-like. Businesses can save costs with chatbots by not having to pay first-tier customer service representatives and using them instead for higher level questions and problems.

Chatbots can also be used to generate more leads by automatically harvesting user data and providing users with relevant information. And they can easily provide information about your products, services, and programs to affiliates and partners.

Chatbots and Quality Content Work Hand in Hand

Systems powered with artificial intelligence are also used to help advertisers optimize targeting and test platforms, as well as analyze, manage, and optimize paid ad campaigns. Still, as artificial intelligence continues to improve and ways to use it continue to be created, chatbots and other forms of AI cannot yet take the place of quality, actionable content. But they can help it be more engaging and use it to motivate your readers to action.